PEO Clarify is built on one idea: that employers deserve an advisor who works for them — not for the PEO collecting their monthly fee.
Most business owners encounter PEO through a sales rep at one of the large national providers. They get a proposal, it looks reasonable, they sign. Nobody has benchmarked that pricing. Nobody has compared it to six other options. Nobody is watching the account to make sure the service stays strong.
I built PEO Clarify because growing businesses deserve better than that. A 30-person company should get the same quality of PEO advisory that a 300-person company gets from a large consulting firm — clear market context, genuine comparison, and someone in their corner after the contract is signed.
As National PEO Solutions Leader at IMA Financial Group, I work with a national panel of PEOs across every major sector and company size. IMA's scale and relationships give us access and negotiating leverage that independent advisors cannot match. The independence in how we advise gives our clients something the big PEOs cannot offer: honest guidance on which option is actually best for their specific situation.
The core commitment: We will tell you if a PEO is not the right answer for your business. We will tell you if you are already in a good PEO and should stay put. Our value is in the quality of the advice, not in the volume of referrals we close.
My career has been in employee benefits and insurance — Anthem, The Hartford, and Chubb before joining IMA. That background matters in PEO advisory because PEO value is heavily driven by the benefits package: the quality of the health plan, the workers comp program, and the risk management infrastructure. I evaluate PEOs as a benefits professional, not just as a procurement exercise.
IMA Financial Group is a top-20 national insurance brokerage, 100% employee-owned, headquartered in Denver, Colorado. The employee-ownership structure means our advisors are directly incentivized by long-term client satisfaction — not by quarterly sales targets.
PEO Clarify operates as a national advisory practice within IMA Financial Group — one of the largest independent, employee-owned insurance brokerages in the United States.
That backing matters for two reasons:
The advisory model is independent. The institutional infrastructure is IMA's.